Pihlgren and Ritola wallpapers are manufactured using traditional printing technique, high quality unbleached paper and water-based distemper paints. Every batch is unique and has its own beautifully handmade appearance. Our wallpaper is a product of traditional craftmanship, therefore minor variations within the design are to be expected. Before hanging the wallpaper, make sure that the products are equivalent to your order and batch numbers are equal. Should you have any concerns about the quality of wallpaper, please contact your retailer.

How many rolls do I need?

Use this calculator to estimate the number of wallpaper rolls needed. You can also find the calculator on each wallpaper's information page.

Roll Calculator


How to hang traditional wallpaper?

  1. Mix wallpaper paste according to the manufacturer’s instructions. We recommend using
    starch or cellulose-based ready-to-mix wallpaper powder with no added glue or plastic.
  2. Walls should be prepared properly, creating a smooth, dry, and slightly porous surface. Old
    plastic or embossed wallpapers must be removed. The best results are achieved by using primer
    paint or special lining paper.
  3. Using a bubble level or plumb bob, draw a vertical line from top to bottom on the wall. This
    will ensure that the first drop of wallpaper is straight.
  4. Open the wallpaper roll and lay it on the worktop pattern-side facing down. Measure the
    height of the wall, and cut the needed length plus 10—15 cm extra with a sharp knife or a
    snap-off blade. Mark the top of the strip with a pencil.
  5. Stir the wallpaper paste once more and apply the paste onto the wallpaper with a brush. Start
    from the middle and brush out towards the edges, spread the paste evenly throughout the
    wallpaper. Pay special attention to the edges and apply thinly and evenly. Make sure that the paste
    does not end up on the patterned side of the wallpaper. Let wallpaper soak for 1—2
    minutes. Handle wet wallpaper with care, as it is easily damaged. Do not use a wallpaper
    pasting machine.
  6. Align the wallpaper strip with the vertical line and gently attach the top half to the
    wall using a soft wallpaper brush. Never use plastic or metallic smoothers. Brush from the
    middle towards the edges, and make sure that the edges attach properly. The excess paper
    should not be pressed against the ceiling or floor as they are difficult to remove afterwards.
    If the paste accidentally ends up on the pattern side of the wallpaper, dab it off quickly with
    a clean, dry cloth. Do not rub or use water.
  7. Measure and cut the next strip. Make sure that the pattern aligns properly before cutting.
    Mark the top of the strip and apply the paste. Align the patterns neatly with a butt-joint and
    attach as above.
  8. Allow the wallpaper to dry slowly at room temperature. Cut the excess parts with a sharp
    knife when the walls are completely dry. Wallpaper can be cleaned gently with a soft dry
    cloth. Do not use water or detergents. For further advice, please contact your retailer.